Being a leader in this great transformation

26.01.12

Being a leader in this great transformation

 By Sue Riddlestone

Co-founder and CEO BioRegional

 

A journalist asked me yesterday “What are social entrepreneurs doing at Davos?” “What’s your interaction with these big bosses?” I went into my spiel explaining that we’ve been developing these amazing eco-village projects and sustainable products and services and we’ve learned how it can be done cost effectively. These approaches reduce risk and add value, future proofing businesses. We want to share our experience to encourage others and maybe meet some new partners.

He looked pretty sceptical. He said “It’s really great what you’re doing and what Klaus Schwab is saying about the Great Transformation and getting businesses here talking. But from what I heard them say today, don’t you think most of them just don’t get it”.

Read the full blog on World Economic Forum website http://forumblog.org/2012/01/being-a-leader-in-this-great-transformation.