| Asda have recently
completed their eco-friendly BBQ range by including BioRegional’s
UK produced eco-charcoal in a selection of stores. Asda, who are
keen supporters of local, organic and wildlife friendly products,
already stock British sausages, organic kebabs, locally grown and
organic salad and vegetables. So now you can get everything you
need for a ‘green’ BBQ at Asda, whilst supporting British
woodlands, wildlife and producers at the same time.
Stephen Dickinson, buyer for Asda,
was keen to add BioRegional Home Grown Charcoal to their range,
meeting growing demand for eco-friendly products. He comments, “Asda
are always looking to support the environment and assist with locally
sourced products. This is a new venture for the Outdoor Living team
and is something with which we are very proud to be associated”.
UK produced charcoal supports
jobs in British forestry and also helps to stop illegal logging,
with many charcoal products currently sourced from unsustainably
managed tropical forests, such as in South Africa and South
America. Reducing imported charcoal
and supporting local produce also reduces transport related CO2
emissions, the main cause of global warming.
BioRegional woodland workers manage
woodland to create habitat for threatened butterfly and bird species.
The charcoal is supported by environmental groups WWF2 and Butterfly
Conservation3, and carries the FSC4 logo. Steve Crewe, Head of WWF-UK’s
Forest and Trade Network, recommends “consumers should buy
charcoal which carries the FSC logo as this is the only assurance
that the charcoal has not caused long-lasting environmental damage”.
Buying BioRegional charcoal from
Asda makes sense, not just for its green credentials but also because
it is made from British hardwoods. With its more open structure,
BioRegional charcoal lights more easily without firelighters (avoiding
food tainting) and burns hotter, meaning there is no need to wait
two hours before the BBQ is ready!
BioRegional Charcoal Company is
extremely pleased to be teaming up with Asda and bags of “BioRegional
Home Grown Charcoal” can be found in selected stores nationwide
from July, priced £5.79.
To locate your nearest Asda stockist
please contact customer relations on 0500 100 055.
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