Creating credible eco product ranges
Energy, carbon and commodity prices are rising, so developing new products and service models that succeed in a resource-constrained world is critical for your business. BioRegional can help you meet the challenge through our specialist knowledge of products and materials in the construction and home improvement sectors.
We undertake holistic research on products and materials, looking at energy and water consumption, embodied carbon, toxicity and waste impacts.
We can help you by:
- creating an eco product framework that enables you to develop and identify eco products
- writing eco product guidance with definitions and standards for eco products across an organisation
- developing eco product labelling systems
- carrying out range reviews to compare the sustainability attributes of different products within a range
- undertaking in-depth product life cycle assessments and comparisons.
One Planet Home product range
BioRegional worked with B&Q to develop a framework for its One Planet Home product range. Starting with the 10 One Planet Living principles, BioRegional identified those issues that are most relevant to helping B&Q’s customers reduce the impacts of their homes. This resulted in the six principles of One Planet Home products; Save Energy, Save Water, Conserve Nature, Reuse & Recycle, Grow Your Own and Healthy Homes.
BioRegional has set standards for each of these categories, covering products that help customers to reduce their environmental impacts (such as loft insulation) and products that have a lower environmental impact compared to standard products (such as peat free compost). BioRegional initially identified 2,000 B&Q products that met the standards for One Planet Home in 2008 and by 2010 this had grown to 5,500 products with the introduction of new eco products such as recycled paint. Every product has been independently verified by BioRegional. We have also produced a number of range reviews and have given guidance to category buyers on how eco product ranges could be expanded as part of their own range review process.
Eco product verification process
Kingfisher partnered with BioRegional in 2009 to create a robust eco product verification process. Based on our extensive work with B&Q, we have developed guidelines to help Kingfisher’s Operating Companies select appropriate products for their eco-product ranges. There is currently no agreed industry-wide definition of an eco product and therefore our work with Kingfisher is helping to set the pace globally for external verification of eco claims.
Six eco product categories have been identified with specific criteria developed for each – save energy, save water, conserve nature, grow your own, reuse and recycle, health and wellbeing. This has enabled Kingfisher to enforce a consistent eco-product definition across its international group of retailers.