John has worked as Head of Biomaterials at the NNFCC (now AlderBioInsights), and was a Task Force member of the Green Alliance Circular Economy Panel and a Trustee at Zero Carbon Shropshire.

He is currently a Member of the Industrial Biotech Leadership Forum, an advisor to UK Government and Ellen MacArthur Foundation, Member of the BPF Technical & Sustainability Committees, Technical Committee Member of European Bioplastics and serves as Sustainability Ambassador Institute of Directors. John is passionate about sustainability, wildlife preservation and regenerative farming.