How we helped Kingfisher increase its sales from sustainable products and services
Bioregional has worked with Kingfisher since 2010 to help expand its range of sustainable products and services. As of 2017/18 these represent 32% of its annual sales
Developing sustainable products and services
With a third of consumers actively choosing sustainable brands, more businesses are realising the opportunities of developing sustainable products and services. Bioregional can help get you started
Developing sustainable products and services helps meet growing demand from customers - setting you apart from your competitors, boosting your reputation and helping unlock new financial opportunities.
Our experience includes helping Kingfisher improve and expand its Sustainable Home Products range, which accounted for 44% of the group’s annual sales in 2021 - representing a doubling of sales since the SHP programme was established in 2011. Read more in Kingfisher's responsible business report 2021-22.
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Analysing your product offer
We start by analysing your current range of products and services to identify which have the greatest social and environmental impacts and opportunities to enable customers to lead a more sustainable lifestyle. We’ll identify the social and environmental factors of most concern to you, your customers and other stakeholders.
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Creating guidance documents
We can create clear and comprehensive guidance documents to allow you to understand and identify the criteria for sustainable products and services to include in your range. This includes bespoke guidelines on developing, modifying or sourcing products and services for your product development, commercial teams, or even tailored guidance for your suppliers.
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Training
Bioregional can help you develop a training programme to ensure that key staff – including buyers, designers or store staff - have a well-developed and consistent understanding of your sustainable products and services and associated guidance. This is also an opportunity to establish whether the needs and expectations of the stakeholders are being met.
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Quantifying impact
We can develop robust and bespoke models to quantify the most material impacts or benefits from your products as evidence of the positive impact you are making as a business. The model can be designed to measure the metrics most useful to you and your customers, whether it be financial, environmental or social. For example, how much your products can save customers in energy bills or how much waste your products have helped to divert from landfill.
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Monitoring
We can undertake regular monitoring of your sustainable product and services range to ensure those listed comply with your guidance. This includes monitoring the sales of your sustainable range to determine any trends.
Sustainable business consultancy services brochure
This summary brochure outlines our core sustainability services for organisations. Discover what sets us apart and how we can help your business.
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