2010 - present
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The challenge: Expanding Kingfisher’s range of sustainable products

Kingfisher asked Bioregional to create a rigorous approach to identifying what constitutes a sustainable product for the home after our work with its subsidiary company B&Q.

How we helped: creating the Sustainable Home Guidelines

We created a set of guidelines for sustainable products with clear criteria, updated annually, including:

  • saving energy and water
  • sustainable materials and the circular economy
  • greener gardens and healthier homes.

Bioregional has set standards for each of these categories, covering products that help a person to reduce their environmental impacts (such as loft insulation) and products that have a lower environmental impact compared to standard products (such as minimal VOC paints).

We have also produced guidance documents and action plans setting out opportunities to expand specific eco-product categories ranging from surfaces and décor to outdoor and seasonal products such as Christmas decorations.

Kingfisher Group now provide a six-monthly report on the products identified as meeting the criteria, which we check and verify.

We have trained teams in Kingfisher, including people in commercial and quality assurance roles, to help them improve and expand their Sustainable Home Product ranges. We have also created roadmaps and actions to help drive innovation, aiming to reduce the impacts of products along the supply chain and into customers’ homes.

The impact: An award-winning sustainable product range

The Sustainable Home Product range represented 44% of the group’s annual sales in 2021/22 (£5.8bn). In 2023, Bioregional and Kingfisher won the 'Transformational partnership’ award at the Sustainable Business Awards, which included our work on its Sustainable Home Products.

About Kingfisher

Kingfisher is Europe’s largest home improvement retailer with over 1,500 stores in 10 countries across Europe, Russia and Turkey. It employs 82,000 people and has annual sales of over £13.2 billion in 2021/22.

By offering Sustainable Home Products, we are responding to customer needs by making homes cheaper to run, more comfortable and healthy to live in. We have a great opportunity to make a difference to the lives of millions of people.

Arja Taaveniku, Chief Offer and Supply Chain Officer, Kingfisher

The Sustainable Home Product range represented 44% of the group’s annual sales in 2021/22 (£5.8bn).

Three products with circular economy credentials launched so far

The circular economy: cracking the challenge


334.4 Kb | 11 December 2017

The circular economy is one of the biggest challenges - yet most exciting opportunities - for today's businesses. This guide will help your business get started, and explain the benefits of embracing the circular economy

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