Harness the power of nature to inspire
Last Thursday, away from edie, our CEO Sue Riddlestone and I were lucky enough to attend the premier of Wild Isles, Silverback Films’ BBC series highlighting British nature. Between clips of puffins, leeches, and bees on broomsticks (you read that right – it’s fantastic!), we chatted to everyone from a lady who hand-reared dormice to Hamza Yassin, the Strictly Come Dancing winner and nature cameraman. Even Sir David Attenborough made an appearance, and the positivity and passion for our natural world could be felt humming through every corner of the room.
That event brought me back from despair over what we have done to our planet, reignited my passion to restore our natural world, and my belief that this is possible. Sunday evening’s announcement from New York, that the United Nations member states had agreed the High Seas Treaty, pledging to protect 30% of our oceans by 2030 to allow them to recover and regenerate, provided further hope.
The contribution of our natural world must be recognised and celebrated, in our boardrooms, and on the TV in our living rooms. As Patagonia Yvon Chouinard has observed, we must recognise nature as “the source of all wealth” rather than something merely to be transformed into wealth for investors.
Everything we produce and consume relies on nature. Businesses and consumers must be open to tackling that head on. Businesses need to shift their perspective to think bigger and longer term, to collaborate and experiment, and to listen to those who have not been heard up until now.