Bioregional has been working with Europe’s largest home improvement retailer since 2010. We support Kingfisher’s goal to increase sales from sustainable products and services and to transition to the circular economy. We also provide target setting and reporting support
Expanding Kingfisher’s range of sustainable products
Kingfisher asked Bioregional to create a rigorous approach to identifying what constitutes a sustainable product for the home. We created a first set of guidelines in 2010 with clear criteria, updated annually, including saving energy and water, sustainable materials and the circular economy, greener gardens and healthier homes.
Every company within the Kingfisher Group now provides a six-monthly report on the products identified as meeting the criteria, which we verify.
We have trained teams in Kingfisher, including people in commercial and quality assurance roles, to help them improve and expand their Sustainable Home Product ranges. We have also created roadmaps with short to long term actions setting out how commercial teams can improve product ranges by reducing the impacts of products along supply chain and in use within customers’ homes.
The Sustainable Home Product range now includes over 33,000 different product lines, representing 28% of the group’s annual sales in 2016/17.
Creating circular value chains
Kingfisher and Bioregional have collaborated on the circular economy for several years, helping Kingfisher meet its target to create 10 ‘closed loop’ supply chains by 2020. In 2015/16 Bioregional produced a circular design guide and a circular value chains assessment methodology for Kingfisher covering:
- safe and sustainable materials
- product utility and function
- energy and carbon
- water stewardship
- ethical responsibility
This methodology enables product designers to understand how they can increase the circularity of existing products and helps to inform design decisions during product development.
Bioregional has used the tool to review five products to date including easyGrow and Pro Grow, plant growing media which have passed the assessment and generated sales of over £9 million in 2016/17. Kingfisher subsidiary B&Q’s green pallets initiative, which reuses and recycles pallets for delivering products to stores, also meets the requirements.
Setting sustainability targets
In 2018 Kingfisher launched its Sustainable Growth Plan, a new roadmap up to 2025, setting out the next stage on its journey towards being a net positive business. Bioregional’s role as part of Kingfisher’s sustainability strategy refresh was to develop and agree a smaller set of ambitious targets with a greater focus on the things customers and colleagues really care about. We were responsible for advising on how Kingfisher can support the achievement of the UN Sustainable Development Goals and ensure it continued to improve the sustainability performance of its own operations. Bioregional provided technical support and modelling to help Kingfisher create realistic yet stretching 2025 targets including:
- Enable a 50% reduction in customer energy use
- A 50% improvement in customer water efficiency
- 20% of total sales create healthier homes and help them connect with nature
- Ensure sustainable management and efficient use of key resources (2025) including 100% responsibly sourced wood and paper and peat-free bagged growing media (2020)
Bioregional continue to provide technical support to Kingfisher on setting greenhouse gas reduction targets in line with its commitment to the Science Based Targets initiative.
Sustainability reporting support
Working with a team of Kingfisher experts including internal and external auditors, we collate and analyse annual data submissions from Kingfisher’s ten operating companies and its offices. We cover around 150 data points on issues ranging from property energy, transport, waste and water to community investment and employee diversity.
We ensure Kingfisher’s Sustainability Report contains correct, robust data, contributing to an insightful overview of the company’s progress against targets and milestones. Information on the financial, economic, social and environmental value generated by Kingfisher is also included in the group’s separate annual report.
About the partner
Kingfisher is Europe’s largest home improvement retailer with over 1,200 stores in ten countries across Europe, Russia and Turkey. It employs 77,000 people, has annual sales of over £11 billion.