We used our tried-and-tested approach to help engineering partnership Troup, Bywater & Anders (TB&A) create its first sustainability strategy
Stakeholder engagement is critical to ensuring that your sustainability strategy is well received and addresses the issues that matter most to your business. We’ve managed stakeholder engagement for a range of companies including TB&A and Nando’s.
The first and most important question we need to answer is why you want to engage with your stakeholders. The answer will probably depend on which ones you are talking to, and at what stage – it is likely to include gathering information about particular areas of concern, getting buy in, or sense-checking new ideas.
We will then get to the nitty gritty of what questions do you want to ask your internal and external stakeholders? Who do you want to ask? And what approach should you use for consulting them?
This will all ensure your stakeholder engagement has a clear purpose and a robust, timely methodology.
Who should you engage with internally, and when? We can offer you a range of options for engaging with stakeholders across your organisation regardless of their job level, location or understanding of sustainability.
Mapping your external stakeholders will uncover what information they are most interested in, and what their sustainability concerns are. For both internal and external stakeholders we will make sure your engagement methodology generates the insights needed to ensure your sustainability strategy lands well with all key parties.